Picture the most complicated intersection you’ve ever navigated. Every city has at least one. Can you get through and make the turns you need while monitoring your fellow travelers? Just thinking about it might stress you out. Marketing is just like that. Marketing is constantly poised at the complicated intersection of your product or service development, your promotional strategy, your pricing methods, your packaging, your branding, your sales support, your PR, and your channel decisions. In the best of times the roundabout where all these come together is a confusing place. Today, that roundabout is made even more chaotic with ever changing media, rapidly changing trends, rapid dissemination of information, new competitors, and a myriad of other forces.
Large corporations have a Chief Marketing Officer who directs the traffic through their Marketing roundabout to ensure alignment and results across all areas of the company. If you want to improve the ROI of your marketing, your best investment may be a CMO, or a fractional CMO, to get the most out of all your marketing initiatives.
With our Fractional CMO program we learn everything about your products, your customers, your pricing, your budgets, your promotional strategy, your brand and more, so we can collaborate with your senior team to develop and implement a winning marketing strategy. Want more ROI and less uncertainty in your marketing? Let’s chat.