Meet Our Team
Paula Mahony – President & Chief Strategist
Creating successful solutions to clients’ problems is what makes Paula Mahony tick. Paula has built a reputation for creating interesting and yet ever-so-simple concepts that deliver incredible results. A bit of a rogue marketer, she specializes in envisioning new approaches and unique solutions. In her corporate life, her strength was her ability to build collaborative teams. As a business owner, she translates that strength into teams with one clear goal: client success.
When she established Words@Work in 1993, Paula committed herself to helping clients identify the key elements of their vision and plan. Since then, Paula has provided concept and copy direction for clients large and small including: QVC, collectiblestoday.com, WebMD, Schiavi Home Builders, United Insurance, UNUM, and the Towns of Falmouth and Cumberland, ME. Sometimes, ideas take unique form. Paula’s solution for VNA Homehealth Hospice resulted in the award-winning Ask for VNA campaign and set the organization well apart from other competitors. For the Town of Falmouth, addressing the needs of the retail business district led to the creation of Very Merry Falmouth – a three-day celebration that attracts hundreds of shoppers to the Route One corridor.
Paula believes that for organizations to succeed in today’s ever-changing world, they must focus on genuine messages of value, benefit, and need. Paula has carefully crafted Words@Work to be an off-site marketing department instead of an ad agency. Words@Work is centered on strong relationships—with, between, and among clients, team members, and vendors.
Paula is a member of the Portland Regional Chamber, a board member of the Falmouth Cumberland Community Chamber of Commerce and Dancing with the Dentists. She is on the Programming Committee of the Institute for Family Owned Business. She volunteers her time with Winter Kids and the Falmouth Land Trust. When not at work, she stays busy golfing, skiing, romping with her Black Lab and observing the behaviors of her Millennial children.
Jenn Durgin - Marketing Manager
Jenn brings an extensive background in marketing to the Words@Work team. Starting her marketing career in event management, she experienced evolving client relationships, the challenges of project management and demonstrated creative problem-solving skills. “I believe that trying to understand the process for each person you collaborate with on a project creates a team chemistry and greater commitment from everyone involved.”
Jenn has successfully managed events ranging from one-day events in a single location, mobile tours that spanned months, to nationwide events executing simultaneously in multiple cities. A few key responsibilities included creating timelines, managing tasks of internal departments, communicating responsibilities to event staff, writing scripts, and on event day, ensuring all the parts and people are in the right place with the tools needed to execute the event as planned. Event management requires attention to detail and effective communication to achieve the goals and expectations of the client.
“Everyone wants to be appreciated and feel that their voices are really heard.” Jenn believes there is an art to listening to what people are saying, as the words being said in the moment don’t always convey the true goals. The culture and mission at Words@Work is perfectly in line with that philosophy. Each client is recognized as unique and the solutions to each project are found by listening intently to the clients’ vision and creating solutions to achieve or surpass expectations.
Jenn received her B.S. in Business with a concentration in Marketing from University of Maine at Orono. She spends her free time watching her teenage sons, Jerod and Liam, play soccer, basketball, and baseball and also loves playing with her two dogs, Lola and Jojo.
Katelynn Davis – Marketing Strategist
“I love interacting with our clients and working as a team to produce exactly what they need. Whether it is proofreading, putting together articles, or offering up my ideas, my main goal is to provide the client with the best service possible. Here at Words@Work, we strive to make our clients successful, and that is the motivation behind all that I do.“
Katelynn joined the Words@Work team in 2012 as the office assistant. After a few months, she became more involved with client projects as the Project Specialist. Katelynn left Words@Work for two years, spending time doing program management, marketing and event management at a local nonprofit, STRIVE.
While at STRIVE, Katelynn not only managed six different programs serving young adults with developmental disabilities, she also generated their marketing materials and helped to spread word of the organization’s mission. She coordinated and executed numerous events, including four major fundraising events with an average attendance of 200+ donors. From gaining sponsorships to selling tickets to generating PR, Katelynn was actively involved in each step of the process to ensure each event was a success.
She returned to Words@Work in 2016 as a Marketing Strategist. A true team player, Katelynn manages a variety of tasks and projects for clients. Katelynn has a bachelor’s degree in Business with a concentration in Marketing from the University of Maine at Machias. She currently resides in Gorham with her husband, Mitchell, two sons, Elijah and Brayden, and their two dogs, Bogey and Korra.
Eloise Melzer - Marketing Coordinator
Eloise joined the Words@Work team in 2018. With a background in oral history and project management, she has a knack for finding unique ways to communicate our clients' stories and important ideas. Her curiosity her has led her to travel around the country in an airstream-trailer recording interviews, and through Vietnam and Madagascar researching the experiences of women. Eloise holds a B.A. from Middlebury College in Anthropology and attended the Salt Institute for Documentary Studies. She lives in Portland with her husband and daughter.
Rob Cimitile – Digital Marketing Strategist
“In marketing, every day is an opportunity not only to think of new, novel, crazy ideas, but also put them to work. And you have to treat it like a research project: test this, test that, compare, and see what you’ve got. There is a science to it that I find really interesting – trying to crack the code of how people interact with different media. At Words@Work, we look at each client differently when creating strategies that will help them reach their marketing goals.”
Rob Cimitile oversees many aspects of our clients' digital campaigns. Every client is different and every client needs someone to solve the mystery of what digital strategies will work for them. That’s what Rob does. By creating custom strategic plans, measuring performance, and modifying along the way, our clients' campaigns are steered in a direction that works for them.
Rob’s other specialties include ad conceptualization, PR outreach, event planning, and video production.
Rob holds a master's degree in music from the University of Hartford. In his artistic life outside Words@Work, Rob is an award winning music videographer, a grant recipient from the Maine Arts Commission, a performer, and a recording artist.
Rob lives with his wife, son, and rescue dogs in Southern Maine.