Friends of the Kotzschmar Organ
When Words@Work first started working on PR for Friends of the Kotzschmar Organ (FOKO), we imagined a sold-out performance. That dream came true on September 27th. With our hard work and the great support of the local media, the “Triumphant Return of the Kotzschmar Organ” was a total sell-out and complete success.
how FOKO measureS "more"
More tickets sold, higher engagement on social platforms, more public awareness through the media.
W@W's Plan and results
As the organ was being dismantled two years ago for its $2.6 million renovation project, our biggest worry was keeping the public interested in the organ throughout the hiatus. Working closely with the local media was key (here's a fantastic piece written by Bob Keyes at the Portland Press Herald), and keeping the public apprised of the developments gave a great behind-the-scenes feel to the process. It's a fitting return, given that the 2015 season marks the 25th anniversary of the Christmas with Cornils holiday concert! Check out FOKO's upcoming events and experience the brilliance of the organ for yourself!