W@W Blog
“Promotion for the Promotion Phobic” -- Paula Mahony presents at Maine Bar Association Annual Meeting
The Latest News for Words @ Work Company
January 20— Remember my post a few weeks ago about the increase in smart phone usage...here's what it translates to in terms of email: web-based (in home,office, at desk) email is down significantly according to a recent comScore press release. Mobile email usage has surged. 70.1...
October 27— You know they want what you're offering. You know they need it. Why, though, don't they buy? Or even worse, why do they choose to buy from your competitor when you offer something that is better, cheaper, newer? Every purchase decision is based on an...
October 15— I remember last December as if it were yesterday…2010 loomed shiny and filled with potential. Yes, there were grim times but those were fading as the dawn of a new year beckoned us forward. Now, 2010 is almost a has-been. How has it treated you? How have you treated...
July 13— Moving through the business community, there is a renewed energy. Things are happening. Good businesses are getting busy again. Slowly but surely companies are hiring. Bit by tiny bit, businesses around the state are beginning to shrug off the mantle of recession. So...
June 10—Are you using your industry knowledge and expertise to your best advantage? If you’re like most business people, you’re probably not. One of the best opportunities to increase your value in the eyes of your customers and clients is to share what you know. You might...
February 6— Peanut, the smooth coat, tri-color Fox Terrier with one ear shorter than the other, known to all as Nutty, passed peacefully this morning to the land of unlimited biscuits. Peanut had a heart as big as the world and a personality to match. For the last 9...
November 30— Market research isn't for the faint of heart. It's helpful to have a bit of a thick skin so you can ask the tough questions and really hear the answers. What should you ask? There are three not-to-be-missed questions that every business should be asking: 1) What...
November 24— Have you ever completed a survey for a company and shared your inner feelings about the value they bring to you? If you run a business, a survey can be an incredibly effective marketing tool to generate great return on your investment. How? Simple. When the...
November 23— No one likes to build plans it seems. Whenever I ask a client if they have a marketing plan, there seems to be a lot of paper shuffling followed by a long pause and finally the answer: "No, not a current one." For all of you non-planners and for those who...
November 16— Blogging...if you believe everything you hear, everyone is doing it. But truth be told, most people aren't making the most of their blogging opportunities. Yours truly included although I've been an advocate for blogging for years. When I first started...
