What's preventing your success? Talk to us about real results for your business. Call 207.797.0147 or email pj@wordsatwork.us.
"They don't understand what we do!"
Schiavi Home Builders
Their growth was hampered by public misperception about modular construction in terms of quality and possibilities.
Through a series of surveys and interviews we identified key messages to emphasize the benefits as well as specific words to avoid. New messaging is communicated through all customer interactions: salespeople, web site, space ads, brochures, even truck lettering and signage.
"When I originally started working with Paula at Words@Work I was seeking assistance with our message and communication, a 'word smith'. What we ended up with was a comprehensive marketing plan that was responsible for positioning Schiavi Home Builders head and shoulders above the competition. The funds we invested in Words@Work has delivered our best return on investment for our business." -Scott Stone, President
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"How do we announce our new products?"
Giroux Oil Service Company
With an exciting new product- (Biofuel) plus an extension to their existing line (Propane), GO struggled with how to effectively get the word out to customers and prospects.
By identifying the key benefits to Biofuel and Propane, we helped GO convert existing customers to these new products through a customer newsletter and website combination. The website acted as a landing page with information for new prospects who learned of these products through an aggressive grassroots PR campaign. End result: GO gained significant market share in what would be considered a price-conscious mature industry where they are one of the smaller players.
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"We want the phone to ring more frequently!"
LaPlante Electric
Seeking some consistent growth, LE asked for help with an existing, but not particularly productive direct mail campaign. They had tried to get some publicity but failed to identify the hook that would capture the media's attention.
We launched a targeted direct mail campaign utilizing traditional DM testing tactics. Plus we identified an aggressive hook that enabled LE to team up with area fire officials. End result: LE was published in 4 community newspapers.
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"We want to look more professional."
Poulin Financial Services
PFS arrived with the foregone conclusion that a brochure was all they needed. We began with some basic intelligence gathering to aid in establishing their foundational branding elements.
We determined that they needed a method for strengthening the bond with customers who only saw them once a year during tax season Over time, as their seasonal schedule and cash flow allowed, we rolled out a brochure, a presentation folders, a small web site, a full blown web site and monthly newsletter.
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"I need copy that motivates customers to buy this product!"
Your customers aren't buying what you're selling? Perhaps you need a message makeover. We'll help you find that emotional connection that will open your customers' eyes. Some agencies boast killer copy...we prefer to keep your customers alive so they can open their wallets and spend their money!
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