Schiavi Home Builders
"They don't understand what we do!"
Their growth was hampered by public misperception about modular construction in terms of quality and
possibilities.
Through a series of surveys and interviews we identified key messages to emphasize the benefits as well as specific words to avoid. New messaging is communicated through all customer interactions: salespeople, web site, space ads, brochures, even truck lettering and signage.
"When I originally started working with Paula at Words @ Work I was seeking assistance with our message and communication, a 'word smith'. What we ended up with was a comprehensive marketing plan that was responsible for positioning Schiavi Home Builders head and shoulders above the competition. The funds we invested in Words @ Work has delivered our best return on investment for our business." -Scott Stone, President
