Laplante Electric
"We want the phone to ring more frequently!"
Seeking some consistent growth, LE asked for help with an existing, but not particularly productive direct mail campaign. They had tried to get some publicity but failed to identify the hook that would capture the media's attention.
We launched a targeted direct mail campaign utilizing traditional DM testing tactics. Plus we identified an aggressive hook that enabled LE to team up with area fire officials. End result: LE was published in 4 community newspapers.
Find out what we can do for you!
