Giroux Oil Service Company
"How do we announce our new products?"
With an exciting new product- (Biofuel) plus an extension to their existing line (Propane), GO struggled with how to effectively get the word out to customers and prospects.
By identifying the key benefits to Biofuel and Propane, we helped GO convert existing customers to these new products through a customer newsletter and website combination. The website acted as a landing page with information for new prospects who learned of these products through an aggressive grassroots PR campaign. End result: GO gained significant market share in what would be considered a price-conscious mature industry where they are one of the smaller players.
